60位行业顶尖发型师集结灵感与匠心，展现发丝科技与美学交融的多样魅力

视觉




让发丝呈现至美，让发艺融蕴匠心。日前，一场集结60位行

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 <p>让发丝呈现至美，让发艺融蕴匠心。日前，一场集结60位行业顶尖发型师、将发艺完美结合科学与艺术的高定发艺大秀在上海西岸艺术中心举行。</p>
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 <p>此次大秀创意焕新演绎了不同历史年代下1920年代至1980年代中西发型美学风潮，并以每个时代的经典明星发型、经典影视人物的发型为灵感，创意性复刻独具艺术感的发型。行业顶尖的发型师们在这个属于自己的舞台上“妙手生花”，现场呈现了发艺传承人类文明的技艺，多元共创呈现跨越时间的美，重新演绎发艺美学，体现发艺设计师和艺术家在生活中对于人类的独特价值。</p>
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 <p>值此中法建交60周年之际，2024欧莱雅PRO高定发艺大秀交融中西美学历史，致敬中法两国间的文化、艺术、科技之美。此次大秀邀请中法艺术家多元共创，将音乐、舞蹈、绘画等艺术元素与发艺美学共融，诠释发艺美学的历史渊源、情绪表达与科技，打造一场多元沉浸式的感官盛宴。</p>
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 <p>欧莱雅PRO继续致力于为业内尖端及新锐发型师提供广阔舞台，促进顶尖发艺交流与创意碰撞。大秀围绕发艺美学和艺术开展三大篇章： “发艺，是人类文明历程发展的技艺与传承”“发艺，是内在情绪的外化表达”“发艺，是科学与艺术的完美结合”，以全新视角解构头发与发艺作为历史记忆、情感表达和科技创新交汇点的艺术内涵，展现发丝科技与美学交融的多样魅力，全方位演绎欧莱雅PRO划时代的科技之美。</p>
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 <p>活动特别邀请六位顶尖的中外艺术家：世界知名街舞赛事冠军-Rochka卡卡、顶级舞蹈综艺超人气舞者-Cici、福布斯华人影响力TOP100、当代艺术家陈英杰、百万级“新国潮”乐团-民乐也疯狂、新国潮电⾳艺术家-Anti-General。每个篇章都突破发艺和艺术的边界，将发艺美学和精湛艺术完美融合。秀场发艺造型的线条、结构、色彩纷呈变化，创造令人惊叹的视觉和感官体验，以多元摩登呈现崭新面貌，高级发艺之美在匠心传承中经年不息。</p>
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 <p>全球及中国最大的化妆品集团欧莱雅连续第五年全力支持“上海五五购物节”。2024“欧莱雅PRO高定发艺大秀”作为今年欧莱雅参与“上海五五购物节”的首秀，以“三动齐发“为上海培育建设国际消费中心城市注入美丽新势能，让商业热起来：联动全球新品首发活动季，从”头“开始，以先锋理念带来全新购物体验；带动前沿产品消费，发力新客群、新供给、新场景，竭诚助力全球优质发型发艺商品产销对接、交流合作；推动消费者对美好生活的需求，以高端沙龙科技美发体验为消费者构建自信、多元、时尚、悦己的社交名片。</p>
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 <p>灵感与匠心致敬中法之谊，尖端发艺在此汇聚。欧莱雅PRO以先锋之姿尽释赤诚，不断突破美学边界，带来划时代的科技美发方案，让消费者拥有前所未有的科技美发体验，绽放秀发未来之美。</p>
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   本次秀场启幕前厅开设三个专区：品牌历史空间、沙龙体验专区和精油产品陈列展区，解读欧莱雅PRO品牌精髓。
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   品牌历史空间陈列珍贵品牌书籍，记录欧莱雅PRO为发艺美学和发艺家不断突破的百年历史。
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  图文：袁婧<br>
   编辑：袁婧<br>
   责任编辑：王柏玲
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60位行业顶尖发型师集结灵感与匠心，展现发丝科技与美学交融的多样魅力

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